Bharat Anand, Henry R. Byers professor of business administration at Harvard Business School and author of The Content Trap, states in his afterword, “I knew that many things around us would change by the time I had finished it [and they did].” He recognizes, in an era of massive digital content generation, that content has not changed as much as the art of managing it, thanks to technology and the way in which connections are created. He sets the stage by explaining how content is valued and consumed by billions of people daily. As a result, businesses try to produce the best and most relevant content. The proliferation of content -- five exabytes (five billion billion bytes) are generated every two days -- creates “the problem of getting noticed.” The extremely low cost of digital content distribution, in turn, creates “the problem of getting paid.” The combination of the two problems is deadly.
Rich DeMillo has a lengthy background in academia serving as a professor at four different universities, Dean of Computing at Georgia Tech College of Computing, Director of the Computer and Computation Research Division of the National Science Foundation, and was Hewlett Packard’s first Chief Technology Officer. His latest book, Abelard to Apple: The Fate of American Colleges and Universities, developed from a five page memo that he planned to send to his colleagues about what was wrong at his university then evolved to a whitepaper in which he solicited the advice of friends and colleagues, and eventually to a book.
I read an article in the October 15, 2011 issue of The Economist entitled “Trouble in the Middle.” The article begins by stating that interest in MBA programs at American business schools peaked in 2009 and applications have fallen since then. The author states that some business schools are worried that the trend is related to more than just a slow recovering economy, but in fact a greater change.
Articles about transformations in higher education are being published daily, it seems. Many of them focus on affordability and the fact that the increasing costs in higher education in the United States cannot continue to exceed inflation or the increase in earning power of Americans. Very few of these articles, however, offer solutions or examples of solutions to the high cost conundrum.
Whenever I can find a good book or research paper on the topic of distance education, I will usually obtain a copy in order to see if there’s a trend or idea that is worth noting or pursuing. For a few weeks, I had noted the ad in The Chronicle of Higher Education touting their new report, “The College of 2020: Students.”
It is really hard to identify when ethics –or the lack thereof –became a social issue of the magnitude that it seems to be now. When I received my MBA from Tulane in 1978, a course in ethics was required for everyone in the last semester of the two year program. It was considered the capstone course of the MBA program and our professor utilized the case study format.
Ed Strong was one of my grad school professors at Tulane. On one of my early postings on this blog, I mentioned his name with a list of professors who I found notable for their teaching abilities when I was in college. Ed found that posting and sent me a note. We have remained in touch off and on through email and Facebook.