Chip and Dan Heath co-authored the book Made to Stick: Why Some Ideas Survive and Others Die that I reviewed on this blog in November 2008. Chip is a professor at the Stanford Graduate School of Business and Dan is a Senior Fellow at Duke University’s Center for the Advancement of Social Entrepreneurship (CASE). Their latest book, Switch: How to Change Things When Change is Hard, is a theoretical and practical cookbook for individuals who are interested in making lasting changes in their companies, communities, and/or their lives.
I bought the first version of the book, Made to Stick: Why Some Ideas Survive and Others Die, which was written by Chip and Dan Heath and published in 2007. I just read on the authors’ blog that the new version is available which essentially adds a chapter and some additional 30 pages of content.