Home Tag "The Ugly American"

Globalization and the Importance of Understanding Cultures

America has been accused by many of being insensitive to the importance of cultures.  Eugene Burdick and William Lederer’s1958 book The Ugly American argued that America was losing the struggle against Communism in Southeast Asia in large part due to its inability and /or unwillingness to understand the local cultures there.  There clearly was a disconnect between Burdick’s and Lederer’s thesis at the time and U.S.