Michael Rabjohns sent me a note informing me of an article in the July Harvard Business Review written by Anita Elberse. Elberse is an associate professor of business administration in the marketing department at Harvard Business School. Her article leads off with a portrayal of Grand Central Publishing, a company that lists 275-300 books each year in its catalog and identifies two (my emphasis) for which it will pull out all the stops in marketing.
Chris Anderson, Editor-in-Chief of Wired magazine, published The Long Tail: Why the Future of Business is Selling Less of More in 2006 after writing an article in Wired of a similar title back in 2004. This is another “must read” book that provided me with a number of insights into the scalability of businesses on the internet.