Home Tag "Robert Frank"

Dialogue Regarding The Long Tail

Michael Rabjohns sent me a note informing me of an article in the July Harvard Business Review written by Anita Elberse.  Elberse is an associate professor of business administration in the marketing department at Harvard Business School.  Her article leads off with a portrayal of Grand Central Publishing, a company that lists 275-300 books each year in its catalog and identifies two (my emphasis) for which it will pull out all the stops in marketing.