Chip and Dan Heath co-authored the book Made to Stick: Why Some Ideas Survive and Others Die that I reviewed on this blog in November 2008.  Chip is a professor at the Stanford Graduate School of Business and Dan is a Senior Fellow at Duke University’s Center for the Advancement of Social Entrepreneurship (CASE).  Their latest book, Switch: How to Change Things When Change is Hard, is a theoretical and practical cookbook for individuals who are interested in making lasting changes in their companies, communities, and/or their lives.