For the past four weeks, I’ve watched social media videos on Facebook and Instagram that relate to the ALS Ice Bucket Challenge. The first videos that I saw were from college athletes. Then, one of my daughters challenged me (who can say no to their daughter?), and, in turn, I challenged two colleagues at the American Public University System.
It’s hard not to hear about a YouTube video that goes viral these days. With billions accessing the Internet globally, anyone with a product to market can theoretically tap the power of the Internet to create demand for their product after generating a positive buzz on any number of consumer accessed websites. Jonah Berger is the James G.