An article in last Friday’s New York Times by Laura Pappano entitled “The Master’s as the New Bachelor’s” highlights the fact that the master’s degree is now the fastest growing degree with the number awarded doubling since the 1980’s. According to the author, nearly 2 people in 25 over the age of 25 now hold a master’s degree and that is the same proportion as the number of people who held a bachelor’s degree in 1960.
Michael Rabjohns sent me a note informing me of an article in the July Harvard Business Review written by Anita Elberse. Elberse is an associate professor of business administration in the marketing department at Harvard Business School. Her article leads off with a portrayal of Grand Central Publishing, a company that lists 275-300 books each year in its catalog and identifies two (my emphasis) for which it will pull out all the stops in marketing.