Home Tag "Complements"

The Content Trap, Part II: Concerts – Product Connections

Dr. Bharat Anand writes about Mark McCormack, the legendary founder of International Management Group (IMG), who recognized that athletes could earn as much or more off the playing field, as on it. In signing Arnold Palmer as its first client, IMG grew to become the largest talent agency in golf and from there expanded to tennis, motor sports racing, track and field, baseball, football, fashion models, authors and musicians.  The reason for IMG’s success was its ability to manage connections across products.