A Content Marketing Primer
History
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
The concept of content marketing has been around for centuries, with some historians tracing it back to ancient civilizations. However, the modern concept of content marketing as we know it today started to take shape in the early 20th century with the advent of mass media and advertising.