Bharat Anand, Henry R. Byers professor of business administration at Harvard Business School and author of The Content Trap, states in his afterword, “I knew that many things around us would change by the time I had finished it [and they did].” He recognizes, in an era of massive digital content generation, that content has not changed as much as the art of managing it, thanks to technology and the way in which connections are created. He sets the stage by explaining how content is valued and consumed by billions of people daily. As a result, businesses try to produce the best and most relevant content. The proliferation of content -- five exabytes (five billion billion bytes) are generated every two days -- creates “the problem of getting noticed.” The extremely low cost of digital content distribution, in turn, creates “the problem of getting paid.” The combination of the two problems is deadly.
In his latest book, Dr. Peter Cappelli tackles the complex subject of Will College Pay Off? in consumer-friendly terms understandable by parents, students and policymakers. I admire his bold approach (full disclosure: he was a member of my doctoral dissertation committee) but as an active higher education participant, wonder if anyone can adequately describe and summarize all of the issues related to whether or not attending a particular college will pay off for a student.
The first two Daniel Pink books that I read were A Whole New Mind: Why Right-Brainers Will Rule the Future and Free Agent Nation: The Future of Working For Yourself. Free Agent Nation is about the transformation of the American workplace due to technology empowering individuals to work independently. A Whole New Mind describes the importance of utilizing the creative side (right side) of the brain for getting ahead in business.