Home Online Education Access and Affordability New Year’s Announcement: Free Tuition For Four Years – With a Catch
New Year’s Announcement: Free Tuition For Four Years – With a Catch

New Year’s Announcement: Free Tuition For Four Years – With a Catch


Among my newsfeeds over the holidays was one from the Lexington, KY Herald Leader about an announcement from Georgetown College in Georgetown, KY about a new four-year, tuition-free scholarship for local graduating high school students. The offer applies to students admitted over the next decade and requires they live on campus all four years and pay for room and board, approximating $12,000 annually. The offer is presented as a $160,000 scholarship since the school’s annual tuition is roughly $40,000.

The extraordinary part of this offer is that it is unclear how Georgetown will pay for it and, given that the school is dependent on tuition, it’s clear they’re betting that enough new students will enroll to offset the tuition loss. In order to look at what the real funding requirement might be, I visited Georgetown and confirmed its annual tuition and fees of approximately $40,000. In the 2017-2018 academic year, most of its 961 undergrads received grants averaging $29,318 with a net cost of attendance of $19,852. If room and board remain constant at $12,000, Georgetown would have to receive an average $7,852 annually from donors, endowment, or foundation contributions to cover the incremental cost for each student admitted under this offer.

While that’s not great news for a college whose financial condition is rated “D” by Forbes, that’s also not the headline news touted of $40,000 annually either. Additionally, it appears that Georgetown has an online program enrolling 647 grad students. Perhaps they anticipate increasing online students and the contribution from that program to cover these additional costs. Also, according to College Navigator, only 63% of first-year undergrad students return for their second year. If the scholarship offer bumps up the first- to second-year returning students and not all are on the scholarship limited to four counties, the additional tuition from a higher percentage of returning students may also cover some of the scholarship costs.

I decided to research a little more about the four eligible counties. Kentucky’s median household income from 2009-2013 was $43,036, with Scott County the fourth highest at $61,893, Franklin County 20th at $46,071, Owen County 41st at $41,009 and Casey County 97th at $29, 934. The corresponding number of households for these counties according to the 2010 census was 17,408, 20,662, 4,296 and 6,351, respectively. Since there are 120 counties in Kentucky, limiting the offer to four specific counties with widely varying numbers of households and household income likely limits the risk of over-enrolling qualified applicants.

Perusing the available numbers, it appears that Georgetown is yet another small, four-year college in rural America that is tuition-dependent. Digging deeper, it also appears that they have gone to the well many times with tuition discounting – currently at 61% – to bolster undergrad enrollments. On the other hand, they have a fully-online graduate program in education generating revenues and perhaps additional cash from operations to cover costs. If this offer can grow enrollment by 200 undergrad students, half which qualify for the offer and the balance receiving the standard tuition discount, the incremental cost is $785,000 annually before any offsetting contributions. An additional plus is that dorms and classrooms are fuller, and returning students may increase with the excitement around enrollment growth.

Georgetown College’s strategy may work, or not. However, for many other similar rural colleges on the financial and enrollment bubble, the strategy bears watching. As a former university CFO and long-time university president, I hope the initiative accomplishes all its enrollment and financial goals.



Wally Boston Dr. Wallace E. Boston was appointed President and Chief Executive Officer of American Public University System (APUS) and its parent company, American Public Education, Inc. (APEI) in July 2004. He joined APUS as its Executive Vice President and Chief Financial Officer in 2002. In September 2019, Dr. Boston retired as CEO of APEI and retired as APUS President in August 2020. Dr. Boston guided APUS through its successful initial accreditation with the Higher Learning Commission of the North Central Association in 2006 and ten-year reaccreditation in 2011. In November 2007, he led APEI to an initial public offering on the NASDAQ Exchange. For four years from 2009 through 2012, APEI was ranked in Forbes' Top 10 list of America's Best Small Public Companies. During his tenure as president, APUS grew to over 85,000 students, 200 degree and certificate programs, and approximately 100,000 alumni. While serving as APEI CEO and APUS President, Dr. Boston was a board member of APEI, APUS, Hondros College of Nursing, and Fidelis, Inc. Dr. Boston continues to serve as a member of the Board of Advisors of the National Institute for Learning Outcomes Assessment (NILOA), a member of the Board of Overseers of the University of Pennsylvania’s Graduate School of Education, and as a member of the board of New Horizons Worldwide. He has authored and co-authored papers on the topic of online post-secondary student retention, and is a frequent speaker on the impact of technology on higher education. Dr. Boston is a past Treasurer of the Board of Trustees of the McDonogh School, a private K-12 school in Baltimore. In his career prior to APEI and APUS, Dr. Boston served as either CFO, COO, or CEO of Meridian Healthcare, Manor Healthcare, Neighborcare Pharmacies, and Sun Healthcare Group. Dr. Boston is a Certified Public Accountant, Certified Management Accountant, and Chartered Global Management Accountant. He earned an A.B. degree in History from Duke University, an MBA in Marketing and Accounting from Tulane University’s Freeman School of Business Administration, and a Doctorate in Higher Education Management from the University of Pennsylvania’s Graduate School of Education. In 2008, the Board of Trustees of APUS awarded him a Doctorate in Business Administration, honoris causa, and, in April 2017, also bestowed him with the title President Emeritus. In August 2020, the Board of Trustees of APUS appointed him Trustee Emeritus. In November 2020, the Board of Trustees announced that the APUS School of Business would be renamed the Dr. Wallace E Boston School of Business in recognition of Dr. Boston's service to the university. Dr. Boston lives with his family in Austin, Texas.


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