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Disruption and the Bundled College Experience of COVID-19

Disruption and the Bundled College Experience of COVID-19


This week, I moved one of my daughters from her off-campus apartment with an expiring lease to the apartment that she selected for this year. Next week, the same transition will occur with her sister, but at another university in another city.

The plans were made and leases signed in January before anyone knew what havoc the pandemic would wreak on their campuses and college campuses nationwide. As we moved furniture, restocked the kitchen, hung curtains, and switched utility services, I couldn’t help but think, “Will this semester and year improve over the last half of last semester?”

Both of the girls were recruited athletes, and our college visits were based on which coaches were interested in them and athletes they knew who were attending and competing for that university. At the end of the day, my daughters selected different universities but each appeared to be a great fit, athletically and academically.

Since the beginning of March, the “norm” has been anything but normal in the college experience. Their teams’ league and national championships were cancelled; their classmates and teammates were ordered to move off campus and advised to move home; classes were moved online; the use of team facilities for practice was banned; and the routine socialization was severely curtailed through social distancing.

However, both universities announced plans for a return to a fall semester on campus. As of this writing, plans continue at both for a fall semester on campus. If that happens, I don’t believe their universities will make it beyond four weeks before switching back to online only.

I write from the perspective of a current college student parent, a college graduate, an educator, and an active observer and commentator on higher education. My daughters have completed two years of college and have two more to complete their bachelor’s degrees. They had some experience with online courses before this past spring, so taking classes online was not as disruptive to them as it was to some of their professors.

Losing the campus and active participation and socialization with their roommates, classmates, and teammates was disruptive to their college experience. Outside competition in their sport did not resume until June, and state and local restrictions limited it more than previous summers.

All summer long, the messages from their respective university presidents have been optimistic about a normal return to campus, despite increasing signs from around the country that a normal return is highly doubtful. If they were not athletes, I would have advised my daughters to consider taking a leave of absence to hone their athletic skills, gain some work experience, learn a skill like programming, volunteer with a nonprofit, or perform some other worthwhile activity.

Why? Because their junior year is going to be more like the second half of their sophomore spring semester than what they experienced as freshmen and in the first semester of their sophomore year.

Ryan Craig’s recent article, The Great Unbundling of Higher Education Starts Now, argues that higher education managed for years to avoid disruption and to continue charging for bundled services, including “remedial coursework, general education courses and advanced courses in the major, as well as student support, housing, food service, research, libraries, IT systems, sports, facilities management, healthcare, support of student organizations, admissions, [ostensibly] career services, and many other provinces of deanlets.”

He further goes on to state that “this fall, the tuition and fees bundle won’t make sense. Dining halls will transmogrify into pickup locations for grab-and-go boxes, social gatherings will be verboten, sports will be cancelled, and students will be urged to stay in their rooms in order to take classes online.” He adds that “bundling is nonsensical when there’s only one part of the bundle: online classes.”

I agree. For the past 27 years at APUS, we have considered it a vital part of our mission to provide an affordable, quality education to all of our students while operating totally online. We unbundled dorms, dining halls, athletics programs, and a substantial campus in order to lower the cost of a college education for our students. We are proud of the fact that 72 percent of our 100,000 graduates never had to borrow money to pay for their tuition and books.

Ryan’s observations align with mine. Maybe my daughters will read this post one day years from now and disagree that it was a bad college experience, but it is certainly an experience that they did not include in their college plans. For incoming freshmen who have not lived with the bundled experience that traditional colleges tout in their admissions picture books, they may choose to forfeit their deposits, take a gap year, and select a campus experience next year after a vaccine has been widely distributed.

For returning students who are not athletes with team commitments, they may opt to take a break to work and expand their perspective on careers among other ideas. Some may have to work if a parent has lost their job due to the pandemic. If they prefer to not lose a year of their education, there are unbundled options like APUS.

Ryan Craig is right. Why pay for the bundle when you’re not getting the bundle?

Wally Boston Dr. Wallace E. Boston was appointed President and Chief Executive Officer of American Public University System (APUS) and its parent company, American Public Education, Inc. (APEI) in July 2004. He joined APUS as its Executive Vice President in 2002. In September 2019, Dr. Boston retired as CEO of APEI and retired as APUS President in August 2020. Dr. Boston guided APUS through its successful initial accreditation with the Higher Learning Commission of the North Central Association in 2006 and ten-year reaccreditation in 2011. In November 2007, he led APEI to an initial public offering on the NASDAQ Exchange. For four years from 2009 through 2012, APEI was ranked in Forbes' Top 10 list of America's Best Small Public Companies. During his tenure as president, APUS grew to over 85,000 students, 200 degree and certificate programs, and approximately 100,000 alumni. While serving as APEI CEO and APUS President, Dr. Boston was a board member of APEI, APUS, Hondros College of Nursing, and Fidelis, Inc. Dr. Boston was appointed to the National Advisory Committee on Institutional Quality and Integrity by the U.S. Secretary of Education in 2019. He also serves as a member of the Board of Advisors of the National Institute for Learning Outcomes Assessment (NILOA), as a Trustee of The American College of Financial Services, as a member of the board of Our Community Salutes - USA, and as a member and chair of the board of New Horizons Worldwide. He has authored and co-authored papers on the topic of online post-secondary student retention, and is a frequent speaker on the impact of technology on higher education. Dr. Boston is a past Treasurer of the Board of Trustees of the McDonogh School, a private K-12 school in Baltimore. In his career prior to APEI and APUS, Dr. Boston served as either CFO, COO, or CEO of Meridian Healthcare, Manor Healthcare, Neighborcare Pharmacies, and Sun Healthcare Group. Dr. Boston is a Certified Public Accountant, Certified Management Accountant, and Chartered Global Management Accountant. He earned an A.B. degree in History from Duke University, an MBA in Marketing and Accounting from Tulane University’s Freeman School of Business Administration, and a Doctorate in Higher Education Management from the University of Pennsylvania’s Graduate School of Education. In 2008, the Board of Trustees of APUS awarded him a Doctorate in Business Administration, honoris causa, and, in April 2017, also bestowed him with the title President Emeritus. In August 2020, the Board of Trustees of APUS appointed him Trustee Emeritus. In November 2020, the Board of Trustees announced that the APUS School of Business would be renamed the Dr. Wallace E Boston School of Business in recognition of Dr. Boston's service to the university. Dr. Boston lives with his family in Austin, Texas.


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