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College Presidents Survey: An Increasing Concern about Value

College Presidents Survey: An Increasing Concern about Value


During the COVID-19 crisis, Inside Higher Education and Hanover Research have regularly surveyed college and university presidents, asking questions about their actions during the crisis. More recently, these presidents have been asked about their expectations of when campus life will return to normal.

The most recent iteration, Survey III, was reported this week. But it appears that as we approach the time when most colleges are anticipating a fall term start, the presidents’ survey responses are less optimistic in most areas.

Among the responses that notably changed were:

  • 55% of university and college presidents expect their institutions to reduce their portfolio of academic programs (versus 41% in April).
  • Only 39% believe their institutions can ensure the safety of vulnerable people.
  • Only 29% believe their institutions can ensure that students will behave responsibly.
  • 72% are either very or somewhat concerned about a perceived decrease in the value of higher education (versus 48% in March).
  • Approximately 50% hope their institution will make difficult but transformative changes to position itself for long-term sustainability.
  • Approximately 50% indicated their institutions had taken steps this spring to curtail their workforces or budgets for employees through furloughs, layoffs, or salary/benefit cuts.
  • 91% said they were very (50%) or somewhat concerned about declines in future student enrollment.
  • 88% expressed concern about overall financial stability.
  • 81% expressed concern about their ability to afford to employ faculty and staff members.
  • 35% expect their institution to focus more on what it does best.
  • 10% believe their institution can ride out the current difficulties and return to normal within 12 to 18 months.

For reasons that are not clear, the June survey response rate (97 presidents responded) was approximately half of the April rate (183 responded).

An outside consultant, Denny Meadows, was also interviewed. She noted that doubts about the value of a college degree have been “building for many years” as college debt levels increases and wages stagnated, and “it seems to have taken a pandemic for some leaders to take them seriously.”

Having written about the topic of college affordability, I agree with Ms. Meadows. I believe that the traditional “high fixed cost” model of college finance, impacted by sudden drops in enrollment, has triggered a cold dose of reality for leaders planning for a 10-20% decrease in fall enrollments.

Even more concerning is the inevitable impact to public institutions when their state legislators and governors slash higher education funding in order to respond to COVID-19-related budget shortfalls. Factor in the fall elections with fall semester starts, and this autumn is likely to be a lot bumpier than last spring for colleges and universities.

Wally Boston Dr. Wallace E. Boston was appointed President and Chief Executive Officer of American Public University System (APUS) and its parent company, American Public Education, Inc. (APEI) in July 2004. He joined APUS as its Executive Vice President in 2002. In September 2019, Dr. Boston retired as CEO of APEI and retired as APUS President in August 2020. Dr. Boston guided APUS through its successful initial accreditation with the Higher Learning Commission of the North Central Association in 2006 and ten-year reaccreditation in 2011. In November 2007, he led APEI to an initial public offering on the NASDAQ Exchange. For four years from 2009 through 2012, APEI was ranked in Forbes' Top 10 list of America's Best Small Public Companies. During his tenure as president, APUS grew to over 85,000 students, 200 degree and certificate programs, and approximately 100,000 alumni. While serving as APEI CEO and APUS President, Dr. Boston was a board member of APEI, APUS, Hondros College of Nursing, and Fidelis, Inc. Dr. Boston was appointed to the National Advisory Committee on Institutional Quality and Integrity by the U.S. Secretary of Education in 2019. He also serves as a member of the Board of Advisors of the National Institute for Learning Outcomes Assessment (NILOA), as a Trustee of The American College of Financial Services, as a member of the board of Our Community Salutes - USA, and as a member and chair of the board of New Horizons Worldwide. He has authored and co-authored papers on the topic of online post-secondary student retention, and is a frequent speaker on the impact of technology on higher education. Dr. Boston is a past Treasurer of the Board of Trustees of the McDonogh School, a private K-12 school in Baltimore. In his career prior to APEI and APUS, Dr. Boston served as either CFO, COO, or CEO of Meridian Healthcare, Manor Healthcare, Neighborcare Pharmacies, and Sun Healthcare Group. Dr. Boston is a Certified Public Accountant, Certified Management Accountant, and Chartered Global Management Accountant. He earned an A.B. degree in History from Duke University, an MBA in Marketing and Accounting from Tulane University’s Freeman School of Business Administration, and a Doctorate in Higher Education Management from the University of Pennsylvania’s Graduate School of Education. In 2008, the Board of Trustees of APUS awarded him a Doctorate in Business Administration, honoris causa, and, in April 2017, also bestowed him with the title President Emeritus. In August 2020, the Board of Trustees of APUS appointed him Trustee Emeritus. In November 2020, the Board of Trustees announced that the APUS School of Business would be renamed the Dr. Wallace E Boston School of Business in recognition of Dr. Boston's service to the university. Dr. Boston lives with his family in Austin, Texas.


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