Earlier this year, the National Association of College and University Business Officers (NACUBO) released a publication called Boldly Sustainable: Hope and Opportunity for Higher Education in the Age of Climate Change.  Written by Peter Bardaglio, senior fellow at Second Nature, and Andrea Putnam, Director of Sustainability Financing at Second Nature, the book provides a compelling argument for colleges and universities to fully explore the opportunities and business implications of pursuing sustainable business models and integrating the topic of sustainability as a core component of student curriculums.

The book begins by outlining sustainability initiatives to date including the Kyoto Protocol and the subsequent discussions currently underway for the drafting of another version of that agreement as well as the history and efforts of the Intergovernmental Panel on Climate Change (IPCC) among others.  The authors contend that colleges and universities are uniquely positioned to make a significant impact in the global struggle to address climate change.  Quoting President John Adams’ statement that “’There are two types of education.  One should teach us how to make a living, and the other how to live,’” Bardaglio and Putnam argue that not only does the pursuit of sustainability in college curriculums and business practices make good financial sense, it is an imperative if institutions are to educate students for the social challenges they will certainly face upon graduation.

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Sustainability has become an increasingly discussed topic in the United States, particularly with the initiatives proposed by the Obama Administration.  During his campaign for the White House, President Obama made it clear that sustainable initiatives would be one of his top priorities.  His assertion that the development of his “green economy” would create 5 million jobs has been debated by analysts of varying persuasions (see my recent blog article for a more thorough discussion of this debate) but nonetheless speaks to his belief that America cannot continue indefinitely with the practices of the past. 

At a March 12 meeting of Business Roundtable, an organization comprising CEOs from America’s leading companies which collectively see annual revenues of $5 trillion and employ some 10 million people, President Obama made his intentions clear.  He addressed the group saying, “We all know that the country that harnesses the power of renewable energy will lead the 21st century.  And yet, it’s China that’s launched the largest effort in history to make their economy energy efficient.  We invented solar technology, but we’ve fallen behind countries like Germany and Japan in producing it.  New plug-in hybrids will roll of our assembly lines, but they’re running on battery cells made in Korea.  I do not accept a future where the jobs and industries of tomorrow take root beyond our borders – and I know you don’t either.  It’s time for America to lead.” 

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Today is Earth Day and as the urgency of the climate change problem looms heavily over the entire world, it is a day that should not go without notice.  This year’s Earth Day represents the beginning of a two-year initiative called the Green Generation Campaign.  The campaign was established in the same spirit as the “Greatest Generation” that met the challenges facing the world in the years during and following the conclusion of World War II; individuals working together to create meaningful change in the fight to slow and halt climate change.  Through individual and collective efforts, supporters of the Green Generation Campaign will take measures to reduce their impact on the environment (for a list of ways you can make changes to reduce your own carbon footprint, see the Earth Day 2009 website).   APUS was an early participant in the American College and University Presidents Climate Commitment (ACUPCC) and believes that its online form of instruction is ideally suited to assist in the reduction of its carbon footprint (see my blog article about APUS’ involvement in the ACUPCC).

The first Earth Day was celebrated on this day in 1970; since then, Earth Day has come to be celebrated around the world.  In the years following the celebration of the first Earth Day, the United States took an active role in the discussion on climate change.  In 1970, Congress established the Clean Air Act to set national air quality, auto emission and anti-pollution standards.  In 1980, Congress established the Superfund, designated with the task of cleaning up hazardous waste sites.  In 1990, President George H.W. Bush signed the Pollution Prevention Act which emphasized the importance of preventing, not just correcting, environmental damage. 

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