Tag Archives | James G. Campbell Assistant Professor of Marketing

Contagious: Why Things Catch On

 

It’s hard not to hear about a YouTube video that goes viral these days.  With billions accessing the Internet globally, anyone with a product to market can theoretically tap the power of the Internet to  create demand for their product after generating a positive buzz on any number of consumer accessed websites.  Jonah Berger is the James G.

Continue Reading 1