July 25th, 2011
An article in last Friday’s New York Times by Laura Pappano entitled “The Master’s as the New Bachelor’s” highlights the fact that the master’s degree is now the fastest growing degree with the number awarded doubling since the 1980’s. According to the author, nearly 2 people in 25 over the age of 25 now hold a master’s degree and that is the same proportion as the number of people who held a bachelor’s degree in 1960.
Debra W. Stewart, President of the Council of Graduate Schools, is quoted: “Several years ago, it became very clear to us that the master’s degree was moving very rapidly to become the entry degree in many professions.” She further states that the degrees are not “generic” master’s degrees but are profession specific such as a Master’s degree in Supply Chain Management or a Master’s in Skeletal and Dental Bioarcheology.
Ms. Pappano interviews a number of individuals for their opinions as to whether or not bachelor’s degrees are being devalued or that employers are increasing qualifications. The opinions seem to support a little of both.
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Tags: Council of Graduate Schools, Debra W. Stewart, Harvard Business Review, New York Times, The Big Idea: The Age of Hyper-specialization, The Master's as the New Bachelor's, TopCoder
Posted in Trends in Higher Education | No Comments »
July 28th, 2008
Michael Rabjohns sent me a note informing me of an article in the July Harvard Business Review written by Anita Elberse. Elberse is an associate professor of business administration in the marketing department at Harvard Business School. Her article leads off with a portrayal of Grand Central Publishing, a company that lists 275-300 books each year in its catalog and identifies two (my emphasis) for which it will pull out all the stops in marketing. Grand Central pursues a blockbuster strategy for which Elberse gives credit to economists Robert Frank and Phillip Cook (an economist at my alma mater, Duke University) for endorsing in their 1995 book, The Winner-Take-All Society.
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Tags: Anita Elberse, Chris Anderson, Duke University, Grand Central Publishing, Harvard Business Review, Michael Rabjohns, Phillip Cook, Quickflix, Rhapsody, Robert Frank, The Long Tail, The Winner-Take-All Society
Posted in Book Reviews, Business of Education | No Comments »
