Made to Stick: Why Some Ideas Survive and Others Die
November 24th, 2008
I bought the first version of the book, Made to Stick: Why Some Ideas Survive and Others Die, which was written by Chip and Dan Heath and published in 2007. I just read on the authors’ blog that the new version is available which essentially adds a chapter and some additional 30 pages of content.
Chip Heath is a professor of organizational behavior at the Stanford Graduate School of Business. Dan Heath is a consultant at Duke Corporate Education and is a co-founder of Thinkwell, an enterprise dedicated to figuring out how to build a textbook without text but with using videos and other technologies. Chip’s research led him to wonder why urban legends and conspiracy theories had a way of spreading around socially, “sticking” so to speak. Dan’s research at Thinkwell led him to conclude that the best professors and lecturers had a similar way of conveying the point to their students and classes. Being brothers with a keen interest in education, the two decided to write and publish this book.
