I really don’t know how I heard about David Kord Murray’s book, Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others.  It could have been recommended to me by Amazon.com or I could have read a book review of it while traveling.  Nonetheless, I found the concept intriguing enough to purchase a copy.  The book stimulated so many ideas that I could not wait to pick it up again whenever I had the chance to read a few chapters.

Murray is one of those interesting people that few of us have the chance to meet.  He was educated as an engineer, graduating from the University of Vermont in 1982, and later obtained his MBA from Pepperdine University.  Early in his career, while at McDonnell Douglas, he had the opportunity to work on the Space Shuttle program as well as the MX missile.  Later, he went into the financial services business, founding several companies and later working at Intuit as its head of innovation.

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Public Agenda and the National Center for Public Policy and Higher Education (NCPPHE) recently issued their report entitled Squeeze Play 2009: The Public’s Views on College Costs Today.  Given the state of the economy, Public Agenda and the NCPPHE decided to conduct a survey in December 2008 that they had conducted two years previously for their Squeeze Play 2007 report.

There were a couple of significant findings in this study.  For example, more Americans than ever believe that obtaining a college degree is the only way to succeed in America.  From a low of three out of ten Americans agreeing with that statement in 2000, the number has almost doubled to fifty-five percent, up twenty-four percent in only eight years.  In previous studies, people cited Bill Gates as an example of why you didn’t need a college degree to succeed, but this year’s survey has tipped the balance toward a majority believing that college degrees are a necessity.

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In July, Richard Stengel, editor of Time Magazine, interviewed Bill Gates about his theory of Creative Capitalism.  A six-minute video from this interview is available on Time’s website.

Gates passionately believes that technology provides solutions to many of the world’s key problems.  He also believes that life changes due to technology can only occur where people can afford the technology.  In a speech that he delivered at the World Economic Forum in Davos, Switzerland in January 2008, Gates spoke about Creative Capitalism. In that speech, he defined it as “creative capitalism – an approach where governments, businesses, and nonprofits work together to stretch the reach of market forces so that more people can make a profit, or gain recognition, doing work that eases the world’s inequalities.”  Some examples of companies engaging in creative capitalism include:  (1) Microsoft – provides low cost or free technology to those who do not have access; (2) Crucell, a Dutch company that holds the patents on a cholera vaccine in the developed world but shares those rights with drug manufacturers in developing countries so that the drug can be manufactured and delivered at very low costs ($1/dose in Vietnam); (3) Iscar, an Israeli metalworking company, that locates its plants in areas where it can employ minorities such as Israeli Arabs; and (4) other companies such as Converse, Gap, Armani, Dell, and Apple that participate in the RED Campaign started by Bono.

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