Dialogue Regarding The Long Tail
July 28th, 2008
Michael Rabjohns sent me a note informing me of an article in the July Harvard Business Review written by Anita Elberse. Elberse is an associate professor of business administration in the marketing department at Harvard Business School. Her article leads off with a portrayal of Grand Central Publishing, a company that lists 275-300 books each year in its catalog and identifies two (my emphasis) for which it will pull out all the stops in marketing. Grand Central pursues a blockbuster strategy for which Elberse gives credit to economists Robert Frank and Phillip Cook (an economist at my alma mater, Duke University) for endorsing in their 1995 book, The Winner-Take-All Society.
